Scope of this Policy: This Privacy Policy ("Policy") applies to all personal data collected and processed by 777bc ("777bc", "we", "us", "our") in connection with your use of the 777bc platform at https://777bc.one, including all casino games, sports betting features, account management functions, and customer support interactions. By registering a 777bc account or continuing to use the platform, you acknowledge that you have read and understood this Policy. This Policy should be read alongside the Terms & Conditions.
1. Data Controller
777bc is the data controller in respect of all personal data collected through the 777bc platform. As data controller, 777bc determines the purposes and means of processing your personal data and bears responsibility for ensuring that such processing complies with applicable data protection law and the commitments set out in this Policy.
For any questions, requests, or concerns relating to the processing of your personal data, you may contact the 777bc data protection team via the live chat function available on the platform or by email at the address listed in Section 12 of this Policy.
2. Personal Data We Collect
2.1 Registration Data
When you create a 777bc account, we collect the following personal information:
- Full legal name as it appears on your government-issued identification;
- Date of birth (used to verify that you meet the 21+ age requirement);
- Email address;
- Mobile number;
- Residential address (city, province, postal code);
- Username and encrypted password.
2.2 Identity Verification (KYC) Data
To comply with our international licensing obligations and anti-money laundering requirements, 777bc may request additional identity verification documents, including:
- A copy of a valid Pakistani CNIC (Computerised National Identity Card) or passport;
- Proof of address (utility bill, bank statement, or similar document);
- Proof of payment method ownership (screenshot or statement showing the account number matches the payment method used on 777bc).
2.3 Financial Data
777bc processes transaction data in connection with deposits and withdrawals. This includes payment method identifiers (such as JazzCash account numbers or last four digits of bank accounts), transaction amounts in PKR, transaction timestamps, and transaction reference numbers. 777bc does not store full bank account credentials or payment card numbers on its own servers — these are processed directly by our payment service providers under their own security standards.
2.4 Gaming and Betting Activity Data
777bc logs your gaming and betting activity on the platform, including game sessions, wager amounts, outcomes, bonus usage, and cricket betting market selections. This data is used to operate your account accurately, resolve disputes, detect fraud, and — where applicable — enforce responsible gaming limits that you have set on your account.
2.5 Technical and Device Data
When you access 777bc, we automatically collect certain technical information, including:
- IP address and approximate geographic location derived from it;
- Device type, operating system, and browser version;
- Mobile network carrier (Jazz, Zong, Telenor, Ufone, etc.);
- Session duration and navigation behaviour within the platform;
- Referring URL (if you arrived at 777bc via a link from another page).
2.6 Communications Data
If you contact 777bc via live chat, email, or any other support channel, we retain a record of that communication, including the content of messages, timestamps, and the resolution reached. This data is used for quality assurance, dispute resolution, and staff training purposes.
You are not required to provide optional personal information beyond what is necessary to create and operate a 777bc account. However, refusing to provide information required for KYC verification may prevent 777bc from processing withdrawal requests above applicable thresholds.
3. How We Use Your Personal Data
The following table summarises the primary purposes for which 777bc processes your personal data:
| Purpose | Data Categories Used |
|---|---|
| Account creation and management | Registration data, device data |
| Processing deposits and withdrawals | Registration data, financial data, KYC data |
| Identity and age verification (KYC) | KYC data, registration data |
| Fraud prevention and security monitoring | All categories, primarily device and financial data |
| Responsible gaming enforcement | Registration data, gaming activity data |
| Regulatory compliance and audit | All categories as required |
| Customer support and dispute resolution | Communications data, gaming activity data |
| Platform improvement and analytics | Technical data, gaming activity data (anonymised) |
| Marketing communications (opt-in only) | Registration data, gaming activity data (preferences) |
777bc does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except where such processing is required by regulatory mandate.
4. Legal Basis for Processing
777bc processes your personal data under the following legal bases:
- Contractual necessity: Processing required to enter into and perform the player account agreement, including account creation, deposits, withdrawals, and game operation;
- Legal obligation: Processing required to comply with anti-money laundering regulations, age verification requirements, tax reporting obligations, and other applicable laws;
- Legitimate interests: Processing necessary for fraud prevention, platform security, and the improvement of 777bc services, where such interests are not overridden by your privacy rights;
- Consent: Processing for marketing communications, optional profiling for personalised offers, and non-essential cookies — where your explicit opt-in consent has been obtained and can be withdrawn at any time.
5. Sharing Your Personal Data
5.1 Third-Party Service Providers
777bc shares personal data with a limited number of trusted third-party service providers who assist in operating the platform. These include payment processors handling JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and MCB transactions; identity verification service providers; game software providers; and hosting and infrastructure partners. All such providers are contractually required to process your data only in accordance with 777bc's instructions and applicable data protection standards.
5.2 Regulatory and Legal Disclosure
777bc may disclose personal data to regulatory bodies, law enforcement agencies, or other governmental authorities where required to do so by applicable law, court order, or our licensing obligations. Such disclosures are made only to the extent required and are not broader than necessary.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of all or substantially all of 777bc's assets, personal data held by 777bc may be transferred to the successor entity as part of that transaction. Players will be notified of any such transfer and the privacy practices of the acquiring entity prior to your data being transferred and being subject to a different privacy policy.
We do not sell your data. 777bc does not sell, lease, or monetise your personal data by transferring it to third-party commercial entities for their own marketing or data products. Any sharing described in this section is solely for the operational purposes of running the 777bc platform for your benefit.
6. Data Retention
777bc retains your personal data for as long as your account remains active and for a period thereafter as required by our regulatory and legal obligations. Specific retention periods include:
- Account and registration data: Retained for the duration of the account and for a minimum of five years following account closure, in accordance with AML record-keeping requirements;
- Financial and transaction data: Retained for a minimum of five years from the date of the transaction;
- KYC verification documents: Retained for a minimum of five years from the date of verification;
- Customer support communications: Retained for a minimum of two years from the date of the interaction;
- Technical and device data: Retained for up to 12 months for security monitoring purposes, after which it is anonymised or deleted;
- Marketing preference data: Retained until you withdraw your consent or for a maximum of three years from the date of last interaction, whichever is sooner.
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised such that it can no longer be attributed to any identified or identifiable individual.
7. Security Measures
777bc implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, or destruction. These measures include:
- 256-bit SSL/TLS encryption for all data in transit between your device and the 777bc platform;
- Encryption of sensitive data fields at rest within 777bc's database infrastructure;
- Role-based access controls ensuring that staff can only access personal data necessary for their specific job function;
- Regular third-party security audits and penetration testing of the 777bc platform;
- Multi-factor authentication requirements for all 777bc administrative system access;
- Formal incident response procedures, including breach notification protocols where required by applicable law.
While 777bc takes all reasonable precautions to protect your data, no online system is entirely immune to security risks. You play an important role in securing your own account by using a strong, unique password and not sharing your login credentials with anyone.
8. Cookies and Tracking Technologies
8.1 What Cookies We Use
777bc uses cookies and similar tracking technologies on its platform. These fall into the following categories:
- Strictly necessary cookies: Required for the platform to function, including session management and authentication. These cannot be disabled without disrupting platform functionality;
- Performance and analytics cookies: Used to understand how players use the platform, which pages are visited most frequently, and where technical errors occur. Data collected by these cookies is aggregated and anonymised;
- Functional cookies: Used to remember your preferences, such as language settings and responsible gaming limit selections;
- Marketing cookies: Used to deliver relevant promotional content. These cookies are only set where you have given explicit consent.
8.2 Managing Cookies
You can manage cookie preferences through your browser settings or through the cookie preference panel on the 777bc platform. Please note that disabling strictly necessary cookies will affect the functionality of the platform and may prevent certain features from working correctly, including login and payment processing.
9. Your Data Rights
Subject to applicable law, you have the following rights regarding your personal data held by 777bc:
- Right of access: You may request a copy of the personal data 777bc holds about you;
- Right to rectification: You may request correction of inaccurate or incomplete personal data;
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal retention obligations;
- Right to restriction: You may request that 777bc restrict its processing of your personal data in certain circumstances, for example while a rectification request is under review;
- Right to data portability: Where processing is based on your consent or on a contract, you may request a copy of your personal data in a structured, commonly used, machine-readable format;
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing;
- Right to object: You may object to the processing of your personal data on grounds of legitimate interest, including profiling for direct marketing purposes.
To exercise any of these rights, please contact the 777bc support team via live chat on the platform or at the email address listed in Section 12. 777bc will respond to all valid data subject requests within 30 days. Requests may require identity verification before 777bc can fulfil them.
10. Minors and Age Restrictions
The 777bc platform is strictly restricted to individuals aged 21 and over. 777bc does not knowingly collect personal data from any person under the age of 21. If 777bc becomes aware that personal data has been collected from a person under this age limit, the relevant account will be closed immediately and the data deleted, subject to any legal retention obligations that may apply.
If you believe that a person under the age of 21 has registered a 777bc account or provided personal data to the platform, please contact the support team immediately so that the matter can be investigated and rectified.
11. Changes to This Privacy Policy
777bc reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, platform features, or our data processing practices. Where changes are material, 777bc will provide reasonable notice to active account holders via on-platform notification or email to the registered account address.
The date shown at the top of this Policy indicates when it was last revised. Your continued use of the 777bc platform after the effective date of any amendment constitutes acceptance of the updated Policy. If you do not accept the changes, you should discontinue use of the platform and request account closure before the amended Policy takes effect.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how 777bc has handled your personal information, please contact the 777bc data protection team using any of the following methods:
- Live Chat: Available 24/7 directly on the 777bc platform;
- Email: [email protected] (plain text — not a clickable link).
777bc aims to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 calendar days. Where a request is complex or where a large volume of requests has been received, 777bc may extend this period by a further 60 days, in which case you will be informed of the extension and the reasons for it.
Related policies: This Privacy Policy should be read in conjunction with the 777bc Terms & Conditions and the Responsible Gaming Policy, both of which contain additional obligations and rights relevant to your account and the personal data associated with it.